They say first impressions are everything, and you definitely want to make a great first impression with your new website. To achieve the best impression and create the greatest impact it’s going to take time, creativity and a bit of homework. We look at some important aspects of what to do before launching a website, to make sure the process runs smoothly and your site is up and running quickly.
Is your site functional?
Make a backup
Use SEO techniques
Search Engine Optimisation is of course one of the key elements in the overall success of your site. Implementing and checking on all the necessary SEO elements on your pages is an exercise well worth investing time in. The higher your site ranks within SERPs, the higher the chances will be of conversion rates. At the end of the day, it’s sales which affect your bottom line, so getting the best SEO for your site is a must.
Set up your social media before you launch your site, whether it’s Facebook, Twitter, Instagram or Pinterest. Claim your name wherever you can, even if you are not using the social media platform initially, you may want to use it in the future. Check that links to all your social media platforms are working correctly within your website.
Google APIs are application programming interfaces (APIs) developed by Google. These APIs allow communication with Google Services and their integration to other services. A Google API is necessary for your site in order to make use of (for example) Google Maps and YouTube Videos. It will be your own unique identifier whereby Google can also track how many views are received. To obtain API’s, you access Google’s Cloud Platform and create a business account linked to your payment method/credit card.
With lots of points to consider before launching a website, doing your research and homework, investing in the preparation is worth the effort. We do recommend employing the services of professionals in website design and SEO to ensure the success of the new website launch.