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What to do before launching a website?

 

They say first impressions are everything, and you definitely want to make a great first impression with your new website. To achieve the best impression and create the greatest impact it’s going to take time, creativity and a bit of homework. We look at some important aspects of what to do before launching a website, to make sure the process runs smoothly and your site is up and running quickly.

Google Analytics

You will want to know how your website is performing once it is launched. Therefore setting up a Google Analytics code is important to do. It will help you to analyse how various pages are doing and where potential customers are falling off the site. It enables you to check the performance of your marketing, content and products helping you to make smarter marketing decisions.

Is your site functional?

Checking through your site to see whether every aspect is functional is vital to its success. Test whether internal and external links work and if links to lead generation forms or email signups are correctly functioning.

Make a backup

Before making the final decision to launch a website, make a backup. Once the site is launched, continue to make back ups. The reasons for backing up are to prevent data loss and be prepared in case of malware attempts against your site, it will allow you some peace of mind knowing that you have a backup of your site.
Make a backup

Use SEO techniques

Search Engine Optimisation is of course one of the key elements in the overall success of your site. Implementing and checking on all the necessary SEO elements on your pages is an exercise well worth investing time in. The higher your site ranks within SERPs, the higher the chances will be of conversion rates. At the end of the day, it’s sales which affect your bottom line, so getting the best SEO for your site is a must.

Keyword research

Research which keywords are going to be best suited to your site. Thereafter, create a keyword list which maps all the keywords you are using in your initial URLs for your site. Your URL names should contain keywords that target the audience you are trying to reach. This is a good exercise to do, ensuring that you are using all the keywords and phrases right from the inception of your website.
Keyword research

Copyright date

Include a current copyright date with your site. Many users like to see that sites are regularly updated and are not abandoned, this adds to the confidence factor of a site. If you have created your site using WordPress, the copyright date will normally automatically be updated, but keep an eye on it as the copyright date can also have an effect on your SEO.

Crawl friendly?

It’s a good idea to check that your site doesn’t contain duplicate info and that it is ‘crawler friendly’. Make use of tools such as Google Search Console or Screaming Frog which will scan your site for broken links, broken pages and much more. Checking that the site is mobile friendly and that pages load fast enough is paramount to its success.

Social media

Set up your social media before you launch your site, whether it’s Facebook, Twitter, Instagram or Pinterest. Claim your name wherever you can, even if you are not using the social media platform initially, you may want to use it in the future. Check that links to all your social media platforms are working correctly within your website.

Social media

Google API

Google APIs are application programming interfaces (APIs) developed by Google. These APIs allow communication with Google Services and their integration to other services. A Google API is necessary for your site in order to make use of (for example) Google Maps and YouTube Videos. It will be your own unique identifier whereby Google can also track how many views are received. To obtain API’s, you access Google’s Cloud Platform and create a business account linked to your payment method/credit card.

Media buzz

Consider whether press, social or influencer coverage will assist with the launch of your site. Your outreach could be hugely amplified by making use of these marketing mediums. Creating a buzz regarding your launch will generate more interest and interaction from the word go.

Summary

With lots of points to consider before launching a website, doing your research and homework, investing in the preparation is worth the effort. We do recommend employing the services of professionals in website design and SEO to ensure the success of the new website launch.

MC Pawley has many years of experience in the field of innovative, creative web design and offers the best SEO advice and guidance available to help ensure the launch of your website flows smoothly.

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