Have you ever wondered what marketing people are talking about when they keep on mentioning that the SEO ranking for your website needs to be improved? Without having to ask them directly the question, reduce your anxiety and let me try and explain it in a manner that just makes simple sense. Basically it’s all about getting your website, information and products seen on the internet before your competitors.
Your website needs to be found on the web
We Google everything these days
What does Google do?
Google’s function is to organise, file and uncover information and make it easy to find. Think of Google being like a big torch that finds things in the dark. You want to attract the torchlight to your website. This is achieved by optimising your website, and hence the Search Engine Optimisation of your website is so important. There are a few ways to help Google find your website before your competition.
Use keywords in your website text
The use of certain ‘keywords’ in the text of your website is very important and will help people find your company when they search for your type of product or service. Your website text needs to be easy to read and understand. The more people read your information, the higher your search results rise. Google needs to be constantly reminded that your company exists!.