Tindo Solar Facebook Ads Case Study

The Problem

The brand felt like they were missing out on a potentially broader market. Tindo Solar was looking for ways to increase the number of the leads they generated by online assets.

The Game Plan

In this case, we decided that content creation was going to be one of the best ways to go about increasing the brand’s reach. For this reason, we focused quite heavily on regular content creation, and we also worked on engaging with people, particularly by monitoring the brand on social media platforms. Facebook Ads have been particularly useful for this particular purpose, because they enabled us to specifically create promotional content that was targeted to consumers who were ready and willing to buy.

The Challenge

We had a lot of important things to consider when we approached our game plan for this particular project. However, it is safe to say that one of the biggest challenges to overcome for this project was to create some quality original content. We started by setting up a range of monthly content calendars for various social channels. We also implemented a new strategy that was heavily focused on Facebook Ads as a way to boost lead generation. Advertising on Facebook is a cost-effective way to reach the right audience, and a great way to further gather insights and information.

The Solution

We aimed to maximise the impact of regular content creation and interaction through social media channels. The brand was initially struggling to reach out to more people and engage with them. Through this approach, it is possible to generate more interest with quality content, and later, cultivate new relationships by using social media platforms to help people relate to the brand on a more personal level. We also realised the importance of Facebook ads in this scenario, and used them extensively to create successful campaigns that were specifically created to appeal to cold audiences and retargeting.

The result

The brand’s online presence now generates over 250 leads per month from Facebook alone, with 80:1 ROAS. These are only some of the many success stories, detailing our approach with our valued customers.

Do you want to reduce CPA and grow sales for your business? We can help. Our vision is to use time-tested methods to create strategies that will help you achieve your vision. However, we believe that every customer has a unique set of needs, so we take the time and care to tailor each strategy to any given scenario or situation. Find out more about MC Powley, and feel free to reach out to us if you have any questions. Drop us a line or two about your project. We’d be happy to have a chat with you about how we can help you get the results that you are hoping for.

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