The importance of your website being visible has never been greater! In order to boost sales and generate more income via your website, there are considerations and decisions for a small business to make regarding the SEO features of a website. Don’t feel overwhelmed and pressured to spend big bucks on getting your website to rank higher on Google searches, just follow these first steps designed for small business SEO and make your website friendly, increasing your quality and quantity of website traffic simply and easily.
Create separate pages for each service offered
In order to draw attention to products or services that your business offers, create separate pages within your site. Avoid just listing all your services or products on one page, rather create each service on a separate page with a clear description and information relative to the service or product. Search engines, like Google, are constantly discovering and organising information (crawling) that is shareworthy, in order to offer the most relevant results to questions searchers are asking. This is an easy but important step for small business SEO improvement.
If you understand your audience and know what your customers will be looking for when visiting your website (user intent), then ensure that you have compelling content and answers to searchers queries should be easily found. Relevant and high quality content will help you rank higher in search result pages (SERP’s), consequently driving more traffic to your website. Content isn’t just words, it’s also the graphics or videos which you use.
Solutions to questions
You know your business well and know what your customers will be looking for when they visit your website. The best way to offer solutions to questions is to understand what viewers will be looking for when visiting your site. Create content directed at your audience, sharing your knowledge and expertise with them and in so doing you will be offering solutions to questions.
Use keywords within your headings and descriptions
Search Engine Optimisation (SEO) loves keywords and is all about understanding what people are searching for online. Research which keywords will assist with your SEO relative to your business and use them naturally on your web pages and in descriptions. You can use tools to research which keywords to use for your business, for example Yoast, Wordstream or Google Keyword Planner.
Use the Google Webmaster Guidelines and Google Webmaster Tools to ensure that you are getting the best attention from searches and that your website is conforming and performing to its max. One of the features of the tools is that it can gauge the speed of your site and whether it is uploading fast enough. The more your site is optimised, the more often your content will be displayed in search results.
With many customers being better informed, we tend to make some calculated decisions when making a commitment to a purchase. Therefore, customer reviews are a great way of validating your business and service or products that you provide. Include a well designed and convenient review section within your site. Increase your small business SEO by using this tip.
By adding blog articles constantly to your website, you will be taking steps to increase the SEO for your business. Old blog posts need to be updated constantly, as Google really likes fresh content. If it doesn’t see new and fresh content, it will deem your business to be bad and perhaps even not in business anymore and your chances for having higher ranking in SERPs will be reduced.
Google My Business
By entering your business details on GMB (Google My Business), you will be automatically notifying Google of your website’s existence. Include as much details as possible about your business and the services you offer remembering to include keywords in your descriptions. The more information you give about your business, the more likely the search engine will find your landing pages.
Create internal and external links
When creating descriptions or information on your pages, create links to other pages within your own website, whereby viewers can easily access more information on your site. In this way, you will be assisting them with site navigation. Links to informative, relative external sites also is a way to increase the SEO on your site.
These first steps to take for small business SEO will help to start you on the path to tracking and measuring the SEO performance of your site, it is an ongoing process. Happy Optimising!