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SEO

Helping Businesses For Over A Decade.

Are you looking to grow your business? Search engine optimisation can help. M.C Pawley provide a broad range of search engine optimisation services in Adelaide including initial website audits and reporting, on-site and off-site optimisation, ethical link building and long-term SEO strategies.

Our company’s SEO experts can help you figure out what SEO problems your website may have and come up with a plan get you ranking higher.

If you need an SEO strategy to help your company increase its rankings and attract more traffic, please get in touch with us to arrange a free consultation.

Why Engage M.C Pawley for your website’s SEO?

Improve Exposure
We get your business’ new or existing website greater exposure by showing up higher in search engines for targeted search terms. Be seen where your customers are searching!
Generate Better Qualified New Leads
We bring more qualified customers to your website, using keywords and phrases that have been thoroughly tested and analysed. We make the most of all that new traffic and help you to grow your revenue by optimising the on-site content and workflow for the highest possible conversions.
We believe in better websites. Not just better SEO
When a client signs up to one of our SEO plans, we believe in making their website better than we found it. That means more than just good Google rankings. It needs to be faster, better at converting leads and more visually impressive. This is why our SEO team is more than just SEO experts. It includes designers, web developers, server admins and more.
We strive to provide the best value SEO services
Achieving long lasting SEO results requires continual effort and as a result, the monthly costs of this can exclude a lot of companies. We aim to change this by providing more competitive pricing in this industry and by doing so, opening up the ability of smaller scale organisations to also compete more aggressively for online success.

What Does an SEO Consultant Do?

Every business is different, so we start by taking the time to understand the unique position of your business.
Market Research
The first thing we do is analyse the competition, industry and the marketplace. We then evaluate suitable keywords and phrases that will help your website rank better.
Site Analysis
We check your existing website for any errors and audit your website to make sure you’re following best practices so that it can be found by search engines.
Initial Report
From the research and analysis of your website we create a report outlining the current state of your website, along with any improvements and strategies to optimise the site.
Site Speed optimisation
Everyone likes a fast site, especially Google. We check the website and server speed and will fix any speed issues that could be negatively affecting the speed of the site.
On-page SEO
We’ll make changes to the pages of your site by changing titles, keywords, meta descriptions, headings, content etc, using SEO guidelines set out in the initial report.
Content Strategy and Creation
We help you to craft your message with SEO in mind along with a future content strategy to scale your SEO growth to bring more traffic to your website.
Sitemap Creation and Submission
We create a sitemap for your site and submit it to search engines. This makes it easier for them to understand your site’s navigation and flow of information.
Off-page Optimisation
Off-page Optimisation is a critical element of effective SEO. We help you to find new links and get the most out of the ones you already have.
Review, Report, Repeat
Each month we review the effects of the changes and report on the outcomes. We then implement further improvements as per the original SEO strategy. SEO is a long-term plan.

If you need an SEO strategy to help your company increase its rankings and attract more traffic, please get in touch with us to arrange a free consultation.

What Is Search Engine Optimisation?

This is a very reasonable question. Search Engine Optimisation is the process of optimising the structure, layout, content and code of your site to maximise the visibility of your site in free Search Engine Listings (sometimes referred to as “Organic Listings”). A large percentage of web users search for products and services using search engines.
what is SEO

Why use an SEO Consultant?

If your site does not appear on the first page of results for important search terms, you are missing out on a slice of the pie. Sometimes only a few relatively minor changes need to be made to the structure and/or code of your site to quickly increase the amount of search engine traffic visiting your site. However, is can be more complex than that as there are off-site optimisation opportunities to consider, and some websites can require a lot more work.

Can I do my own SEO?

You’re not the first person to ask this, and you absolutely can. It’s quite a learning curve, but if you have the time, it can be done. But what you get with an SEO consultant is years of training and experience, learning from their peers, along with having developed tried and tested strategies that can save you a lot of time (and potentially save you from making serious mistakes).

How to Engage an SEO Consultant ?

These may seem obvious to some, but the amount of times we’ve had clients come to us having had negative experiences with backward SEO sharks – it’s worth a mention.

Don't Respond to SEO Spammers

You shouldn’t trust (or engage) an SEO Consultant/Agency that emails you out of the blue. Most of these so-called SEO Experts that send you an email offering to fix your SEO are just mass spammers that have picked up your email address from somewhere. For them it’s a numbers game – spam as many people as possible in the hope they pick up a client. Then they do the bare minimum until the client realises they’ve been duped.

Don't Believe The "Guarantee"

A dodgy (or desperate) SEO expert might try to “Guarantee” you a number one spot on Google. Put simply – avoid them, they’re just lying to you. No honest SEO professional would suggest this. A good SEO strategy is far more complex and nuanced than this. Understanding the competition, what converts, and other opportunities can often be just as valuable as ranking number one. Number one is good – it just can’t be guaranteed.

No Such Thing as Instant Results

A good SEO strategy takes time. Search engine optimisation requires on-site improvements and off-site strategies that incrementally improve your website’s exposure organically over time. You should typically allow at least 3 – 9 months to implement this strategy – once you see positive results you will likely want to do more! An SEO strategy should be natural, rushing this may get you penalised by Google.

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