Branding is a vital part of marketing a business, yet it is often misunderstood or overlooked. Some business owners are a bit tentative about focusing on their branding, because they might think the process will lead them down a very expensive rabbit hole. However, branding doesn’t need to be expensive! Keep reading to learn more about 5 inexpensive branding strategies that any business should be able to afford or accomplish.
Define your brand
Defining your brand means to clearly establish how others perceive you. Companies rely on many tools to define their brands, including using logos and graphics that are highly recognizable, as well as slogans, and other content. The possibilities are truly endless, and you can get creative with new ideas and marketing possibilities. However, the end goal remains the same – making your brand stand out from the herd!
Get visual with your brand
As mentioned earlier, it is really important to define your brand and make it stand out. One of the best ways to achieve this is to work on the visual component of your brand. Logos, color schemes, and even down to the text font you use – it all matters and is part of inexpensive branding. Everything plays a role here and there is just so much that you can accomplish if you focus on the visuals as much as you focus on the quality of your products and services.
Establish yourself as an industry expert with the right content
One of the best ways to enhance your brand is by using content marketing. This means that you should create insightful content for the audience, especially aimed at establishing your reputation and status in your industry. There are endless approaches and many ways you can go about this. For example, if you run a hardware shop, you could start a Youtube channel, with tutorials on D.I.Y. and home maintenance. If you run a hot sauce company, you could create some cool Instagram shots on how your sauce fits well with a variety of dishes, or even start a blog with recipes and suggestions. These are some examples of inexpensive strategies, but content marketing comes in many shapes and forms. Any business can find a format that suits and helps them reach out to a new audience.
Look for partnership opportunities
You don’t have to do this alone! One of the best things about the Internet is the fact that it opens the door to many opportunities to collaborate with like-minded companies or individuals. Creating partnerships can be mutually beneficial to all parties involved, and it can be a fantastic way to really set the bar higher and reach a much larger crowd. There are many possible partnership scenarios: for example, you could reach out to an individual, such as a social influencer, for a collaboration involving your products. You could also reach out to a local business near you, and maybe establish collaborative “package deals” and even co-operate on the creation of original content for some great marketing and inexpensive branding.
Be the best for your customers
Having great customer service is really important these days. In fact, this can easily be something that makes or breaks your reputation. People like to know that they are dealing with a real person on the other side, someone who cares about their needs and issues, and not just someone who is trying to take their money.
In conclusion, these 5 inexpensive branding strategies are very attainable and you don’t need to break the bank to give them a try!