Let’s face it, you’re in business to make money. Money can be made through your shopping cart and for this reason your eCommerce SEO checklist should always be top of your digital marketing to do list and constantly be updated. Higher brand awareness on the net will encourage more organic traffic and a possibility of more sales. It’s time to re-evaluate your eCommerce website’s SEO strategy in order to boost the SEO ranking of your business and here are a few tips to apply.
Aussie online shopping is growing constantly. As shoppers, we are becoming more aware and interested about who we purchase our products from. For this reason it is important to have information regarding your business, who works there, a company mission statement and a little bit of history is good to know. A photo or two of staff is also recommended – people buy from people – it’s important to know who we are buying from.
One of the key aspects of consistency is to check that your branding has the same look and feel across all your media platforms. Your logo should be displayed clearly on all pages. If your brand is conveyed consistently on all media, this attracts better recognition and forms trust for your followers.
As part of your eCommerce SEO checklist, ensure that your search option is visible at all times. Using the recognisable ‘looking glass’ symbol is the most suitable search icon. When designing your site make sure that the search bar has a prominent position on every page. The faster a customer reaches the product that they are searching for, the higher the chance is that they will purchase it. It’s that simple.
The shopping cart is the highlight function of any eCommerce site. For this reason, the shopping cart should be visible at all times. As part of assisting customers with their orders, the number of items in the cart should also be available. The eCommerce shopping cart helps customers to select products, review what they are purchasing, add or deselect products and then to finalise the purchase.
The type of content and the amount of content is one of the top SEO ranking factors. Pages that have no body content or less than 50 words are considered to be thin content. Search engines may choose not to rank these pages highly or may even ignore them. Content that is informative, not duplicated, fresh and creative will help to higher your SEO ranking.
Being open and honest with your pricing will stand you in good stead. Don’t have hidden costs near the end of a transaction, for example a surprise tax or shipping fee. Make these costs visible at the beginning of a sale and offer incentives to purchasers like free shipping or a handsome discount if someone is spending over a certain amount. Always keep in mind the way a customer would be thinking at the point of purchase. What you don’t want is customers to get annoyed with hidden costs and abandon their cart at the last minute!
Cross and up selling
Once you’ve got a customer’s interest, you can add leverage by offering related products. Offering related products will encourage purchasers to buy more. A section of “what other customers also bought” is also a way to encourage more sales.
Mobile friendliness plays a big part in the way search engines are rewarding websites that have better User eXperience. Mobile searches are on the up and your website needs to automatically be able to adjust to accommodate viewers devices. Using Googles Mobile Friendly testing tool will enable you to ensure that your website is suitably mobile friendly.
Founded by Google, Microsoft, Yahoo and Yandex, Schema.org is a structured vocabulary which is developed by an open community process. It helps you specify the type of content you have on your website. By implementing the correct Schema to your HTML, your site will be more likely to be displayed in searches, resulting in more clicks on your website. It is a tool for webmasters and developers to use and get the maximum benefit for their clients websites.
Call to action
What is the purpose of your website? Whether it’s generating leads, driving more sales, sharing information or requesting a questionnaire to be completed, your call to action button should be easily visible and meet your customers expectations. Your call to action tells your viewers what they should be doing once they hit your website or landing page, for example ‘Buy now’ or ‘Subscribe’.
These 10 key factors should form part of your eCommerce SEO checklist. Basically more clicks can lead to more sales. Use SEO to drive more organic traffic to your site and increase revenue for your online business. MC Pawley has a proven track record when it comes to optimising websites and boosting SEO rankings – you can trust us to help you too.