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what is visual branding

What is Visual Branding and How It Can Help Your Business?

Visual branding – visuals, graphics, design – it’s not just about the pretty looks! Having a clear visual impact can be fundamental for your business. Having said that, many companies and small businesses out there often overlook this aspect of their marketing and branding needs. As a result, they might miss out on the opportunity …

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Advertising on Facebook: boosted posts vs sponsored ads

Advertising on Facebook: boosted posts vs sponsored ads

With social media being at the epicentre of brand awareness on the internet and the need to post content and advertise, how do we choose boosted posts vs sponsored ads when advertising on Facebook?  Organic traffic can be low and therefore it is wise to allow a budget for paid marketing on Facebook to boost …

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ecommerce SEO checklist

eCommerce SEO checklist – 10 must haves

Let’s face it, you’re in business to make money.  Money can be made through your shopping cart and for this reason your eCommerce SEO checklist should always be top of your digital marketing to do list and constantly be updated.  Higher brand awareness on the net will encourage more organic traffic and a possibility of …

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social media and SEO

Social Media and SEO, what’s the connection?

Social media and SEO, what’s the connection?You’re creating loads of content for your social media platforms, but your search rankings aren’t yet what you want them to be.  Do all your likes and shares on social media make a difference to your search rankings? Social media is designed for promoting your content.  Search Engine Optimisation …

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how to retain your SEO rankings when redesigning a website

How to Retain Your SEO Rankings When Redesigning a Website

Organic traffic is the highest converting traffic on your website.  To encourage more organic traffic to your site, updating and redesigning your website is super important.  But while you are doing this, how do you retain your SEO rankings that you have built up?  Updates, redesigns and adding information are necessary to keep your website …

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right social media platforms for your business

Choosing the right social media platforms for your business

With so many different social platforms to choose from, how do you decide which platforms to use for your business?  Social media is constantly used for brand awareness and lead generation and your business presence on the internet is more important than ever.  But choosing the right social platforms for your business needs some consideration.  …

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Technical SEO is your website safe, fast and friendly

Technical SEO: Is your website fast, safe and friendly?

Even if you have the best content on your website, it may not rank high in Google searches.  Why?  Because technically it could be lacking and therefore it won’t be recommended in searches. The search engine robots need to be able to crawl and index websites for search engines, and therefore your website needs to …

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How to boost email opens and click rates

How to boost email opens and click rates

Looking for ways to increase turnover for your business?  One of the most successful ways to promote your business is through email marketing and thereafter the necessity to boost email opens.  Email marketing can deliver higher results and increase sales more than on social media platforms, but every email campaign needs to be planned and …

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