9 Facebook Marketing trends to generate home improvement leads

Keep up with your Facebook page.

One of the first steps that you need to take to generate more leads for your home-improvement company is to make sure that your Facebook page is always up to speed and updated regularly. Always make sure that your page is as complete as possible, with all of the information and contact details that are relevant to you.

Don't underestimate the potential of Facebook Lead Ads

Facebook provides many useful tools for people who want to market their businesses, including specific ads tailored to lead generation purposes. This is a very cost-effective way to get started on the right path.

Engage with people and communicate promptly

As you might know, communication is essential to establish a stronger relationship with your customers. Answer people’s questions and be always open and available. This is also another great way to generate more leads, and potentially turn someone who is just making an inquiry into an actual customer. Creating a genuine report with real people is very important, and even if you’re not selling them a service or product right away, creating that connection can pay back in the long run.

Sweeten the pot with some deals or special offers

One of the best ways to generate more leads for any home improvement business is to offer special deals. This is a nice way to “sweeten the pot” and get people into the door, especially if you provide a super deal that is quite limited or exclusive.
Add special offers

Create more engagement and awareness with original content

Facebook can be used as a platform to promote your home improvement business through content marketing. For example, you could post original blog posts, instructional videos, thought-provoking news, or other material. This is an all-around excellent way to promote your business and raise the profile of your brand. However, it can also be a great way to generate more leads.

Improve your "Call to Action" (CTA)

Home improvement businesses need to rely on a strong call to action (also known as CTA) in order to maximize their appeal and generate more leads. A call to action that works can do wonders for your business. It’s a great way to spark more interest in what you’re offering, as well as generating more valuable leads.

Target locally

In some cases, Facebook can be an incredible tool to target people on a local scale. Most of the customers in your community (therefore, strong potential leads) are already on the platform, so targeting them through content marketing or specific ads can be quite easy and productive.

Be aware of timing

If you want to generate more leads through Facebook with your home improvement business, it is very important to be aware of timing. In other words, learn to know when your customers are more likely to spend the money on home improvements. Is it wise to advertise heavily around the holiday? Should you pick a specific period to focus the bulk of your lead generation effort? There are many possibilities out there and gathering information on your target audience through market research can help.
Right timing

Don't be afraid of a new strategy.

If you feel like your current strategy for lead generation isn’t really working out, don’t be afraid to go back to the drawing board and make some changes. The beauty of online marketing and promotion is definitely the fact that nothing is set in stone, and it is possible to revise ad campaigns and promotional strategies in a very short time, without wasting too much time or money.

Scroll to Top